A structured diagnostic that gives business owners clear, independent insights to make better decisions, optimise spend, and reclaim control of their digital foundations. No jargon. No upsell.
Many business owners invest heavily in their digital presence, only to find themselves struggling with structural issues that hold their operations back. You might be facing one of these common scenarios:
You lack direct ownership of your domain or hosting. A third party holds the keys, making it difficult to move, update, or fully control your own digital assets.
Your original developers are no longer responsive. Without regular updates or security patches, your site slowly accumulates technical debt and vulnerabilities over time.
You pay ongoing invoices but lack clarity on what the technology actually does. It feels risky to make changes to your own business for fear of breaking a fragile system.
Many agencies offer "free audits." These are typically automated scans that generate a list of 200+ technical errors without business context—creating noise rather than actionable clarity.
This diagnostic is different. You are investing in professional interpretation. We focus on the core structural elements that actually matter to your business, translating technical metrics into strategic, human conversation.
It is the difference between an automated checklist and expert advisory.
Every check we perform is designed to answer one fundamental question: Is this asset actually working for you?
If your current provider stepped away tomorrow, what would you lose? We perform registrant checks to verify you legally and technically own the keys to your platform.
Is your site driving customers away? Speed is revenue. We measure mobile load speeds and Core Web Vitals to see if you are actively costing yourself leads.
Are there hidden vulnerabilities? An unpatched website is an open door. We check for administrative hygiene, SSL status, and the presence of basic firewalls.
Can Google actually see you? We verify if your site is properly indexed and if your technical keyword intent matches your digital reality.
Is your platform scalable, or restrictive? We judge your future flexibility, assessing whether your setup is easily exportable or locked into a proprietary system.
Are you making decisions based on data, or guessing? We verify your data capture integrity so you can stop flying blind and start making informed calls.
A report that makes sense to a business owner, not just a developer.
Every finding in the report is translated into plain English. You receive an independent baseline, an overall health score, and a prioritised action list ranked by effort and business impact.
This diagnostic is completely vendor-neutral. The report presents three honest paths forward, including a Do-It-Yourself path with instructions on how to fix things independently, ensuring you are never pressured into a sale.
Take the prioritized list of Next Actions. If you have an internal team or current agency, you simply hand this brief to them.
Address the critical priority items identified in the audit for a set fee. A strictly defined scope with zero ongoing commitment.
Move to an ongoing partnership model where I manage and improve your digital asset. Your S$150 audit fee is credited back toward your first month.
The process is designed to be completely low-friction for busy business owners.
Public Tools (No Access Required)
A significant portion of the assessment is completed using entirely public diagnostic tools. I do not need passwords to review your performance, HTTP security, domain expiry, or tech stack footprint. I run these scans before we even jump on our call.
Helpful (But Optional) Access
To get a perfectly precise picture, "Viewer" or "Read-Only" access to Google Analytics, Google Search Console, or your CMS (like WordPress) is helpful. You are never asked to share direct passwords or billing access.
This is an excellent fit if you:
This is NOT the right fit if you:
One session. One written report. A solid baseline for every digital decision you make going forward.
Email: cj@cjtay.com
WhatsApp: +65 0000 0000